On Scaling Your Business for Growth
Part Two: How to Successfully Scale Your Business with Dave Sutton on the CornerCap Podcast
On Creating A Successful Exit
Part One: How to Create Successful Exits from Your Business with Dave Sutton on the CornerCap Podcast
On Naming and Brand Identity
Choosing the right name for a new product or service is a critical step in creating your brand identity and the beginnings of your brand story - here are 10 tips to guide you.
On AI and the Transformation of Health and Beauty
Brands in the health and beauty industry are experiencing a complete makeover (pun intended) thanks to the rapid adoption of AI and Machine Learning technologies to enhance customer experience.
On AI and the Transformation of Retail
The renaissance of brick-and-mortar retail is being driven by innovation enabled by AI & ML (machine learning) - literally transforming and enhancing branded environments for shoppers right now.
On AI and the Transformation of Email Marketing
OpenAI’s GPT-4 is set to revolutionize email marketing, empowering businesses to craft personalized, engaging, and hyper-targeted email campaigns that yield remarkable results.
On the Unintended Consequences of Brand Positioning
Sales of Bud Light are in a devastating free fall and trust in the brand is lost. Where did the Bud Light team go wrong? How can you avoid making the same marketing mistakes?
On GPT-4 and Marketing Innovation
GPT-4 is on the loose and promising to disrupt and drive marketing innovation across many different industries
On DALL-E and the Future of Marketing
A quick review of 5 ways that artificial intelligence is transforming marketing and graphic design right now.
On Super Bowl Ads and Nostalgia Marketing
Everything old is new again for the advertisers at this year’s Super Bowl.
On ChatGPT and the Future of Marketing
A quick review of the top 10 ways that artificial intelligence and machine learning are transforming marketing right now.
On Email Marketing Trends
Check out the key email marketing trends for 2023 as forecast by 23 of the most highly respected email marketing gurus.
On Brand Relevancy
How is it that some brands are able to stand the test of time and remain priceless?
On Global Growth Strategy
Marketers are under tremendous pressure to find ways to “grow elsewhere” and accelerate organic growth - here are 8 of the most common mistakes that you must avoid.
On Nostalgia Marketing
Research shows that consumers crave comfort and familiarity especially during uncertain times. During the pandemic, consumers were persuaded by familiar brand stories and nostalgic messaging that triggered positive emotions and memories.
On Transformational Leadership
It takes real courage to set big hairy audacious goals and attempt “big change fast” - here are a few tips from true transformational leaders.
On Becoming a Transformational Marketer
Learn how can marketers generate sustainable revenue growth while transforming customers from transactional buyers to life-long brand advocates.
On Transforming Email Marketing
An effective email marketing campaign doesn’t interrupt and try to grab attention -- it provides value to the audience… it’s timely, relevant and actionable.
On Transformational Results
On this podcast, Dave reveals how to tell your brand story and give your customers a reason to care about your business. A simple, yet compelling, brand story activated through a focused strategy to engage customers generates transformational business results.
On Transformational Change
20 of the greatest quotes on transformational marketing from thought leaders around the world.