On Email Marketing Trends

Written By Dave Sutton

The new year of 2023 brings with it quite a few interesting changes for the world of email marketing. Greater usage of interactivity, undeniable emphasis on hyper-personalization, and unwavering commitment to customer data security were some of the defining email marketing themes in the previous year.

To understand what kind of contour it will create for itself in the year to come, Email Uplers assembled 23 of the finest email mavens out there to share their perspective.

I am so proud to be included with this highly respected group of email marketing gurus! Here are my three key trends you need to act on in 2023:

  1. AMP Up Content And Provide More Interactivity - Winning email marketing campaigns don’t interrupt and try to grab attention - they provide relevant value to the audience. Accelerated Mobile Pages (AMP) enable email recipients to interact directly with the content inside the email and engage with offers.

  2. Make Email More Personal And Increase Conversion with AI - Savvy consumers expect personalization beyond their first name, so marketers turn to artificial intelligence to reveal more insight into their audience, predict purchase behaviors and authentically personalize imagery, messages, and offers.

  3. Respect For Privacy Wins The Day - Apple’s new Mail Privacy Protection (MPP) and the death of Google’s third-party cookies shine a light on email program privacy measures. Marketers will focus on the longevity of their email programs with utmost respect for consumer privacy by increasing the collection of zero-party data and cleaning up their first-party data.

And here are all of the insights shared by the other 22 email marketing experts!


Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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