On Transformational Change

In the age of disruption, businesses live and die by their ability to adapt. Agility and adaptability have become catchy buzz words to get to the point of what businesses need to do – change. “But I’m changing all day long” you might say…The question is to what end. Change must help us adapt effectively – to us get to a defined destination.

Change management is a critical skill in today’s c-suite – and specifically in Sales and Marketing. Being able to design, execute, and sustain change is key to continually improving the health of your organization. In order to drive effective transformation, executive visions for change and the promise of the brand, and specifically how it helps your organization get to its destination, must be fully aligned with leadership and communication styles.

Change management is a challenge for every organization. It’s important that everyone involved approaches organizational changes with an open mind, and innovative yet proven methodologies to adapt. Below are 20 quotes that will help you as your organization goes through the blistering pace of change in today’s work environment – so you effectively get to the destination you desire:

  1. “Slowness to change usually means fear of the new.”
    Philip Crosby

  2. Change before you have to.”
    Jack Welch
    LinkedIn
    @Jack_Welch

  3. “People don’t resist change. They resist being changed!”
    Peter Senge
    @petersenge

  4. “If you want to make enemies, try to change something.”
    Woodrow Wilson

  5. “The key to change … is to let go of fear.”
    Rosanne Cash
    @RosanneCash

  6. “Our only security is our ability to change.”
    John Lilly

  7. “If you don’t like something, change it. If you can’t change it, change your attitude.”
    Maya Angelou

  8. “The world hates change, yet it is the only thing that has brought progress.”
    Charles Kettering

  9. “Culture does not change because we desire to change it. Culture changes when the organization is transformed – the culture reflects the realities of people working together everyday.”
    Frances Hesselbein
    LinkedIn
    @ToServeIsToLive

  10. “The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.”
    Peter Drucker

  11. “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”
    Niccolo Machiavelli

  12. “The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades.”
    John P. Kotter
    @JohnPKlotter

  13. “Change is the law of life and those who look only to the past or present are certain to miss the future.”
    John F. Kennedy

  14. “Change has a bad reputation in our society. But it isn’t all bad – not by any means. In fact, change is necessary in life – to keep us moving, to keep us growing, to keep us interested. Imagine life without change. It will be static, boring, dull.”
    Dr. Dennis O’Grady
    LinkedIn
    @NewInsightsComm

  15. “Whosoever desires constant success must change his conduct with the times.”
    Niccolo Machiavelli

  16. “Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business.”
    Mark Sanborn
    LinkedIn
    @Mark_Sanborn

  17. “Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.”
    James Belasco and Ralph Stayer

  18. “Change your thoughts and you change your world.”
    Norman Vincent Peale

  19. “If you do not change direction, you may end up where you are heading.”
    Lao Tzu

  20. “If you always do what you’ve always done, you’ll always get what you’ve always got.”
    Anonymous

By taking a transformational approach you overcome organizational roadblocks by focusing on changes that will have the biggest impact on your business; and rolling out those changes in manageable pieces, logically sequenced to ensure success.

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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