On Becoming a Transformational Marketer
22 Takeaways from the Transformational Marketing eBook
How can marketers generate sustainable revenue growth while transforming customers from transactional buyers to life-long brand advocates?
This new era of marketing accountability demands measurable go-to-market processes, active performance monitoring, and aggressive optimization of marketing investments for real value creation, as seen through the eyes and responses of the customers. In our experience, marketing-driven growth boils down to three factors: simplicity in brand story, clarity in go-to market strategy, and alignment in marketing automation systems.
To succeed, companies must take a transformational approach and they must excel in telling a simple, 6-second story, creating a clear, compelling strategy, and aligning systems to execute flawlessly.
Transformational Marketing is not simply about “what you do or make”.
It is:
Why you do what you do
What it is you do, based on that why
How you deliver it to your customers
…and how it impacts their lives in relevant and meaningful ways
Transformational Marketing occurs when, through the art of the story, you transform your customer from a transactional buyer into a life-long brand advocate by making your story their own. No longer is the story simply about your brand and what it offers. The power and impact of your brand, your product, and your story come from making the customer the hero.
Download a copy of Transformational Marketing to learn all of the details – or if you prefer the Cliff notes – here is a slideshare of 22 transformational insights to help you ignite company-wide change, drive sustainable ROI, and move your organization to the top right corner of the markets where you choose to compete.
