On Transformational Results

Written By Dave Sutton

Dave Sutton was recently interviewed on the ResultsLeader.fm podcast with Jonathan Rivera to talk about marketing and what to takes to achieve transformational results. Click here to have a listen!

Show highlights include:

  • Why being uncomfortable with the status quo forces you to create new marketing campaigns (and how you can keep up with the times) (6:31)

  • The “Inc. 5000 Budget” that turns a marketing campaign into a windfall for your business (10:49)

  • Why deploying authentic strategic ad campaigns connects you with gobs of customers (and gives them reasons to care about your business) (11:46)

  • How distinguishing between marketing and art pulled the most famous Super Bowl ad off network television (18:09)

  • Why focusing on making people successful skyrockets your sales through marketing your brand (21:48)

If you found a golden nugget of wisdom in this episode, share it on social media with the hashtag #ResultsLeaderFM to help spread the word.

If you like this content, connect with me on Twitter and on LinkedIn and check out the Results Leader FM podcasts catalog here. You can learn more about how to bring simplicity, clarity, and alignment to your brand’s story, strategy, and systems in our best selling book: Marketing, Interrupted.

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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