On Scaling Your Business for Growth

Written By Dave Sutton

Part Two: Navigating Key Stages in Scaling Your Business for Growth with Dave Sutton on the CornerCap Podcast

In Part 2 of our conversation, we're diving deep into the intricacies of funding your business as it grows and leveraging your balance sheet effectively.  Dave shares insights on navigating the inflection points businesses encounter during their growth journey, shedding light on the implications for funding, talent acquisition, and strategic planning.

Discover how Dave plans the balance sheet of businesses, addressing common misconceptions and emphasizing the crucial role of capital in achieving business objectives. You’ll learn from Dave’s experiences in handling disruptions that necessitated pivots in his business strategy. From the importance of diversification to balancing profit and growth priorities, Dave offers advice for entrepreneurs navigating the challenges of scaling their ventures. You will learn about ways to scale your business, navigate through key inflection points, understand your balance sheet, manage operational risks, and decide when it is the right time to sell your business.

In this episode, we explore:

  • How to fund your business as it grows.

  • How to handle disruptions in your business.

  • Why balance is important to manage risk in your business.

  • The importance of diversifying your income streams.

  • How you should focus on profit, revenue growth, time, and the associated tradeoffs

  • How you can use debt to make the business work.

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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