On Crisis and Innovation

Written By Dave Sutton

Businesses have been forced to rapidly innovate in order to attract, develop, delight and retain customers during the COVID-19 pandemic.

Many of those adaptations may not only save businesses but also open new paths for growth and innovation. Recently, I was on a panel of UVA alumni experts for a conversation about how crisis is often the mother of innovation, and how we all are learning from customers to reinvent products and services for future growth.

Connect with me on Twitter and on LinkedIn. If you’re still on a quest for more marketing insight, pick up copies of our latest books: Strategic Analytics and Marketing, Interrupted.

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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