On Artificial Intelligence and Marketing

Written By Dave Sutton

Today, many people still think of artificial intelligence (AI) as a technology of the distant future. In reality, AI has already started to transform life—and sales and marketing—as we know it. “Deep learning” applications are right now bringing companies the benefits of real-time customer segmentation, personalized messaging, automated customer interactions, predictable customer value, and optimized media buys.

In short, AI is no longer a theoretical idea hatched in some science fiction film.

It represents a set of practical tools that sales and marketing need to equip themselves with right now in order to stay effective and relevant in the future.

  • Engage customers with greater precision

  • Accelerate conversion from customer insight to sales lift

  • Optimize return on sales and marketing investments

I recently addressed the Kettering Executive Network and the Executive Sales and Marketing Association (ESMA). Through real-world examples and a framework for understanding future implications, I demonstrated how AI is transforming sales and marketing today. Click here to watch the webinar, and to see more case studies like the ones I shared in this webinar, get copies of our latest books: Strategic Analytics and Marketing, Interrupted.

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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