Transitions in Sales and Marketing
The rapid evolution of information technology is changing the ways that we connect, communicate, and collaborate, both as individuals and as enterprises. The convergent waves of consumer technology, mobility, social media, cloud computing, and “big data” are reshaping how companies go to market, make sales, and serve customers. These technologies are also reshaping how customers interact with providers and expect to be served. Equipped with information and linked through social media, customers continue to gain power and learn how to exercise it.
Through seven tangible transitions, Dave Sutton partners with Jim Champy and Frank Capek to explore seven key transformations that are reshaping how companies go to market, make sales, and serve customers.
The rapid evolution of information technology is changing the ways that we connect, communicate, and collaborate, both as individuals and as enterprises. The convergent waves of consumer technology, mobility, social media, cloud computing, and “big data” are reshaping how companies go to market, make sales, and serve customers. These technologies are also reshaping how customers interact with providers and expect to be served. Equipped with information and linked through social media, customers continue to gain power and learn how to exercise it.
Through seven tangible transitions, Dave Sutton partners with Jim Champy and Frank Capek to explore seven key transformations that are reshaping how companies go to market, make sales, and serve customers.
The rapid evolution of information technology is changing the ways that we connect, communicate, and collaborate, both as individuals and as enterprises. The convergent waves of consumer technology, mobility, social media, cloud computing, and “big data” are reshaping how companies go to market, make sales, and serve customers. These technologies are also reshaping how customers interact with providers and expect to be served. Equipped with information and linked through social media, customers continue to gain power and learn how to exercise it.
Through seven tangible transitions, Dave Sutton partners with Jim Champy and Frank Capek to explore seven key transformations that are reshaping how companies go to market, make sales, and serve customers.