Iron Ox, which launched autonomous farming in 2018, started by growing produce in proprietary greenhouses designed from the ground up to mitigate the environmental impacts of agriculture — a data-driven approach backed by plant science, robotics, and artificial intelligence. They pioneered a sustainable and precise way of growing fresh produce, using robotics and plant science to reduce agriculture's impact on global climate.

The company enhanced the quality of their produce while using approximately 90% less water than traditional farms and 75% less energy than LED-based vertical farms.

The company rebranded to Inevitable Tech in 2023 to more accurately reflect its strategic pivot to licensing its proprietary hardware-software grow system for use in both controlled environment agriculture (CEA) settings and open fields.

Inevitable uses a combination of AI, automation, and plant sciences to help growers manage plant health and overall operations.

The company’s first product will be a “clean propagation system” to ensure healthier, higher-quality plants.

Blue Rhino has participated in three rounds of investment led by Pathbreaker Ventures.

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