El Hempe is a new brand of terpene-infused 100% agave tequila seltzers, launched in California and Oregon in 2021 targeting younger drinkers.
The canned spirits are available in three flavors: Lemon-Lime OG Kush (5% abv), Mixed Berry OG Kush (5% abv) and Hibiscus Durban Poison (8% abv). Although the essence of cannabis is apparent immediately after a can is opened, the seltzers contain no THC or CBD.
“El Hempe is the first non-cannabis, terpene-infused alcoholic beverage that replicates the nose of cannabis. The ready-to-drink market is booming right now, especially among younger drinkers, and tequila itself has experienced double-digit growth in popularity over the past decade.”
- El Hempe CEO Tony Bash
Blue Rhino invested in the first two seed rounds of El Hempe through our affiliation with the MacArthur Fund and is assisting with a new round to help accelerate rollout of the brand nationally.
