Top Email Marketers in 2023
Email campaigns are a critical component of digital marketing strategy. In fact, they are generally known for delivering the best ROI out of all online marketing channels. That’s why you always want to be at the top of your game when sending out emails to potential customers.
If you are trying to expand your business, then constantly updating your email marketing strategy is a must. Research suggests that 81% of SMBs (small and midsize businesses) rely on email as their primary customer acquisition channel. The key to constantly improving your email strategy is, well, thinking strategically! You need to look at data and analytics regarding your email open, bounce, and click-through rates and conversions to see what works and what doesn’t.
Don’t be afraid to analyze your past campaigns in detail in order to understand what made them successful (or not). After having a full grasp of your email marketing goals and the data needed to make changes, you will have a higher chance of making the decisions required to achieve even better results in the future. If you already feel like something is going wrong with your campaign, then it is time to do an email audit! That might sound a bit dull and tedious, but it is honestly the best way to get fresh ideas and get the best out of your emailing channel.
Top Email Marketers in 2023
To help guide you along the way, the team at Influence Digest recently published their list of the Top Email Marketers for 2023 - so you can follow them and tap into their insights to resolve the various problems you face when running email campaigns.
Email marketing, when managed and measured correctly, can help you engage with your customers, increase sales, grow your business, and retain loyal customers. It is both an art and a science that takes time and practice to get right, but nailing down just a few of these tactics can result in a huge return on investment (ROI) for your business. For additional resources on this subject, check out some our of previous articles on email segmentation, email deliverability, email automation, and email marketing effectiveness.
If you want to boost your business growth even more in 2023, connect with me on Twitter and on LinkedIn. You can learn more about how to bring simplicity, clarity, and alignment to your brand’s story, strategy, and systems in our best-selling book: Marketing, Interrupted.
Art credit: All of the images in this article were created using DALL·E 2 - an AI system that can create realistic images and art from a description in natural language. Can you determine which artist I gave as a prompt to inspire DALL·E 2 for each image?
