Something to Admire and Acquire

Written By Dave Sutton

This week we announced the debut of our next wine brand: Admire.

After finalizing our branding last spring, we hit the ground running with a launch cadence that continues to build momentum in the market. This began with a fabulous reception for Convene's first release in early September, and a home-run debut for DK Grail over the holidays.

Admire rolling off the bottling line in Sonoma County

Marking the third brand launch (in less than a year!), Admire is our entry-level Pinot Noir, which is on the bottling line this week and headed toward national distribution on June 1. Keep an eye out at your favorite local restaurant for a featured by-the-glass pour!

Admire is rolling off the bottling line at the DK Wine Group production facility and headed to a fine dining establishment near you… check out the awesome new packaging design!

The reception for the DK wines has been nothing short of amazing. We took home one of the top bids at the High Museum Wine Auction in Atlanta last month. We also continue to receive exceptional reviews in industry publications, including a recent 97-point "Editors' Choice" rating for the 2019 Convene Russian River Valley Pinot Noir from Wine Enthusiast. While we are incredibly grateful for these early indicators of our success, there is so much more to come on this journey. Thank you for sharing our vision, and here's to an exciting year ahead!

If you’d like to learn more about how the experts are rating DK wines, please check out the scores at Wine Enthusiast.

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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