Marketing Interrupted at Georgia State University

Written By Dave Sutton

Dave Sutton presented to the Executive MBA (EMBA) students at the Georgia State University Robinson College of Business on November 18th. The class featured a conversation focused on how transformational marketers think more like a “detective” when it comes to evaluating data, revealing insights and taking action in the marketplace. Sutton shared several case examples from one of his books, Marketing Interrupted, to demonstrate how leaders convert data into actionable insight and generate remarkable business results in the process.

The students, many of whom are executive leaders in their own companies, were highly engaged and asked targeted questions about how they can apply similar lessons to drive results in their own businesses. The leadership, quality and value of the EMBA program was on full display that evening - many thanks to Jo Ann Herold for making it all possible!

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

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