EVENT: Marketing Across Borders

Written By Dave Sutton

Blue Rhino Capital participated in a panel discussion at the Legal Marketing Association (LMA) with Atlanta’s Top Marketing Minds - providing insights, sharing best practices, and discussing marketing and business development challenges across the legal industry. It was a classic “Lunch and Learn” session centered on the theme of “marketing across borders”’ - a dynamic cross section of marketing subject matter experts gave LMA members a broad perspective on how to strategically market their firm’s expertise, differentiate their messaging and accelerate their law firm’s growth. The audience was highly engaged with the panel - asking probing questions and learning how marketing lessons from other industries can be applied to legal industry marketing challenges. From storytelling to digital transformation and from PR to sports sponsorship the group was able to dive deep into meaningful insights and actionable ideas for maximum takeaway value.

Dave Sutton

Dave Sutton is a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth.

https://www.bluerhinocapital.com
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